How a Web Development Company Can Make or Break your Online Business
If you’re looking to take your business online, or start an online business, you’ll need a solid web development team to get you up and running. Since your website will be your core asset for online business, it goes without saying that you need to find the best team available to build it for you. If you’re in the market for a web development partner, here are a few areas in which their expertise will be crucial to your success.
1. Customer Experience
You website is your customer portal, through which your customers reach you. Having a bad website is like having a messy store or unfriendly employees—it affects the customer’s experience. Your web design company will be responsible for creating a quality end-user experience.
The design and layout of the website gives your visitors the first-impression of your business. Is it clean or confusing? Playful or professional? Modern or outdated? People will make their first judgement of your business’ credibility based solely on the design. It might be unfair, but it is also unavoidable.
No matter what, the website should be simple to navigate and understand, so that visitors can immediately find what they are looking for. Online customers by custom software development are impatient, and if they get stuck and don’t know how to proceed, they are likely to move on to the next website that might help them.
The overall quality of the website’s front-end directly improves the success of your business. If your design or interface drive visitors away, the website is doomed to fail. But the more you can engage visitors with your website’s visual appeal, the more successful the website will become.
2. Business/Employee Experience
The web development company you choose will also impact how you’ll be managing your business. You and your employees will need specialized access on the back-end through which you can carry out various procedures, so you’ll need to create a resource where all of that will take place. Like the end-user, you’ll need a stellar interface to streamline your work, but visually the design is less important, since it’s for internal use only.
You’ll be using these tools a lot, so for the sake of your own sanity, you need to make sure they are done well. In a worst-case scenario, you’re tools end up being so broken or incomplete that you can’t conduct business. On the other end of the spectrum, if the tools are really spectacular the efficiency and quality of your work will skyrocket.
3. Server-side Tech
There is a lot of behind-the-scenes technology which supports your website on the server-side. Most of it is invisible to users, as long as it keeps working. If any part stops working…a variety of bad things can happen, ranging from minor annoyances to utter catastrophes.
High quality developers will keep these elements organized and efficient, free of glitches and security flaws. Poorer work may leave you and your customers vulnerable to malicious attacks or preventable system failures. Failure in any of these areas can be disastrous for your business.
This behind-the-scenes stuff will also affect the website’s load-time, which in turn is an important aspect of the user experience. As mentioned before, customers are very impatient, and If the website doesn’t load quickly, visitors will turn to your competitors for service.
Web development also influences an important role in your marketing due to the importance of Search Engine Optimization (SEO). Being crawled by search engines and subsequently listed on people’s searches is one of the primary advantages to being a web-based business, but in order to be ranked well (or even at all) your pages have to be well-made and properly optimized.
There are a lot of pitfalls to watch for regarding SEO, and I won’t go in-depth here, but in short, when the search engine crawls your page and sees something it doesn’t like (such as a bad HTML tag) the page ranking gets penalized. It can be surprisingly difficult to detect those kind of problems after-the-fact, so finding good a web developer to get it done right the first time is extremely helpful.